We tend to think of brands in isolation, as if they exist in their own right, in an absolute sense. We think of a logo perhaps, or a style of packaging, or a particular tagline or …
Change yourself, change your company
If you don’t have authority to instruct change (do you ever?), here’s a way to look at what needs to happen... 1. Build rapport with a larger and larger set of people within the entity you hope to …
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