To lead on an issue, you need to get attention somehow, and to do that you need to stand out in some way—no use, therefore, trying to blend in, at least not all the time.
To take a lead you need to accept the possibility of ending up leaving “the tribe”.
Your coming to terms with that may be the very thing that causes the tribe to follow. It needs to be a real acceptance though: Feigned won’t do. You truly have to commit.
Courage is compelling.