How do you keep it going?
How do you build your earnings to sustain what you are doing without compromising your leadership “mission” (if that’s the right word)? If you’re not careful, you end up contracted to deliver something that’s at odds with what you see as important, because sometimes money flows more easily to sustain the status quo than to facilitate change.
But if you do it well, you can attract the revenue you need to sustain your mission, assuming it has fundamental merit of course.
So what makes the difference?
1. Articulating your message clearly enough.
2. Committing to what you have to say—going beyond the point of no return—accepting the risk of it not working out.
3. Living the principles you espouse.
In short, being real. Then you attract the right people and the right resources.
Oh and finding how your approach meets the customer’s need at a higher level, as in, “Here’s another, more sustainable way to achieve what you ultimately want.”
What’s your experience of this?