Frequently we face complex problems and it may not be obvious how to solve them. We may need large numbers of people to collaborate to achieve a change in business as usual.
Even with sophisticated organisational techniques, it may not be clear at first what co-ordinated action is appropriate.
Sometimes, it’s best just to build the community around the issue, or create the circumstances where the community will build itself; where people will get together and decide their own action. Motivated people will take steps to improve a state of affairs of their own accord. Self-organisation can be more effective than we traditionally expect.
That action can be shaped later, if necessary.
In any long-term change effort, it’s the strength of the network which makes the difference.
So…
If in doubt, build the community. Don’t worry too much about the direction.