Sometimes we avoid getting the figures together because we know we won’t like what they’re telling us. Sometimes our people will avoid preparing information accurately because they’re scared of how …
The decision to buy – emotion or logic?
Our rational brain, and our education for that matter, would like us to believe that people make a decision to buy based on logic and the facts - that's "buy" as in literally a sale, or perhaps just a …
Continue Reading about The decision to buy – emotion or logic? →
The edge of expertise
We tend to be most comfortable working in the centre ground of our expertise—where we’re really pretty sure of our ground. Actually... That may not be what’s most useful to people, or to us. That …
Acting today to justify who we were yesterday
We tend to favour consistency. We act in a way that aligns with who we were before. Then everything is nice and tidy. It’s not embarrassing. It might be rather ineffective, or even plain wrong, but …
Continue Reading about Acting today to justify who we were yesterday →
The unceasing merit (and remarkable difficulty) of taking a fresh look
We know new insights come to us when we look at things afresh. But it's remarkably difficult to do that properly. Our minds get very comfortable with a particular way of looking at things, and of …
Continue Reading about The unceasing merit (and remarkable difficulty) of taking a fresh look →