So you successfully steered your business through the recession—a significant achievement which no doubt took a lot of courage, determination and energy, and probably involved a fair amount of …
Brand—a relationship thing?
We tend to think of brands in isolation, as if they exist in their own right, in an absolute sense. We think of a logo perhaps, or a style of packaging, or a particular tagline or …
Action plus brand equals result
Maybe there's something we're missing... It's healthy to believe we can replicate others' success in leading change, or in achieving business results. We can, and the approach is a good one. But …
Is it a mistake to focus when you don’t know what works?
Focus, focus, focus—the key to having an impact, making progress, gaining traction. But what if you don’t really know what works, or don’t know yet? If you’re doing something new, you’re very …
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