The tea is poured. The seating is comfortable. The TV is OK. But the biscuit isn’t wanted. No big deal. It’s set down on the coffee table. The dog barks at the biscuit. The dog is hushed. The dog …
Doing what you don’t have to do today
Doing what you have to do today is relatively easy. You have to do it after all. Doing what you don't have to do today is harder. There's no urgency: not today, not tomorrow, not even the next day. …
Continue Reading about Doing what you don’t have to do today →
Are you at arm’s length?
It all depends on your perspective of course... Who's at arms length from who? We might feel more secure keeping uncomfortable (but needed) influences at arm's length. The thing is... It's tempting …
The emotion and the numbers
Sometimes we avoid getting the figures together because we know we won’t like what they’re telling us. Sometimes our people will avoid preparing information accurately because they’re scared of how …
The decision to buy – emotion or logic?
Our rational brain, and our education for that matter, would like us to believe that people make a decision to buy based on logic and the facts - that's "buy" as in literally a sale, or perhaps just a …
Continue Reading about The decision to buy – emotion or logic? →
The edge of expertise
We tend to be most comfortable working in the centre ground of our expertise—where we’re really pretty sure of our ground. Actually... That may not be what’s most useful to people, or to us. That …